Clopay Building Products, a manufacturer of overhead doors for residential and commercial applications, has introduced a new tablet-based guided selling system called MyDoor. The program helps homeowners find the door they want by focusing their search on models that match their specific design preferences, lifestyle, and budget, rather than only showing how different door designs look on a photo of the home.
MyDoor asks customers a series of questions and then sorts through thousands of Clopay door configurations to present the top three product recommendations based on their responses. The dealer uploads a photo of the home onto the tablet so customers can see how each door looks on the house, compare pricing, and modify options as needed. Once they reach a final decision, the dealer can save the quote, obtain a signature and place the order directly from the tablet.
“MyDoor changes the dynamic of the sales call,” said Pat Lohse, vice president of marketing. “Clopay’s guided selling system requires dealers to take the time to educate homeowners, understand their needs, and present them with more than one option. Dealers using the tool say it has favorably impacted their close rate, productivity, and profit.”
The Clopay program also gives dealers the ability to schedule site visits, organize and assign leads, track follow-ups, provide instant quotes based on price lists, submit orders from the field, and track business performance.
“my door is more than a visualization tool,” Lohse said. “The program is designed to help dealers manage their business more efficiently from the inside out and set them apart from their competitors.
Dealers can customize their MyDoor presentation with their company logo, testimonials, project portfolios, and special offers to deliver their brand stories consistently and professionally on every call.
MyDoor is available to all Clopay master and authorized dealers free of charge.
Clopay Building Products is a manufacturer of residential garage doors and a supplier of commercial overhead sectional and rolling steel doors. The company has two manufacturing facilities and 49 distribution centers across Canada and the United States.