Access-Control Manufacturer Linear Hosts Interactive Marketing Webinar

Linear LLC, a provider of residential and commercial access control, security, and health and wellness solutions, will host its sixth dealer-focused interactive webinar, “The Case for Testimonials and Case Studies,” at 1 p.m. ET on Nov. 6. Interested participants can sign up at or by calling 800.421.1587. The session will also be recorded so dealers unable to attend the live event can view it at their convenience.

The free webinar is part of Linear’s ongoing education series designed to help dealers enhance their online and social media marketing. It will explore best practices for identifying case study and testimonial opportunities, tips for attracting media coverage for case studies, how to integrate them with marketing activities, and more. The session will run approximately 45 minutes with an additional 15 minutes for questions.

“Case studies and testimonials are the most credible ways to showcase products, services, and expertise because they are based on work done for existing customers,” said Gary Baker, vice president of marketing. “There’s real benefit in understanding how existing clients and installations can be used to maintain positive brand sentiment and start conversations with new customers.”

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Attendees will learn:  

  • How to generate testimonials and case studies
  • Most popular testimonial/review sites
  • The connection between online reviews and Web search rankings
  • What makes a great case study
  • The benefits of case studies in the trade and local media
  • Case study submission guide
  • Best practices for pitching case studies

Linear’s free webinar series is part of a broader training and educational initiative that includes training videos, continuing education unit credits at Linear University’s Carlsbad, Calif., headquarters, Instructor Lead On-site continuing education unit classes, and self-paced e-learning opportunities.

Linear is a supplier of wireless residential security systems, access control, intercoms, garage door operators, gate operators, short- and long-range radio remote controls, and medical/emergency reporting systems, among other products.